Promoting a brand through sponsorship of music, it seems, has become an important marketing strategy for the world’s largest beverages manufacturers, at least in Pakistan. After phenomenal success of Coke Studio, a television music series sponsored by Coca-Cola Pakistan, the archrival PepsiCo has launched its own music show, Pepsi Smash.
The Pakistani subsidiary of the . . . → Read More: Clash of the titans: Pepsi vs Coke
By A RAHIM KHAN
Karachi’s musical acts aren’t making a penny even though they produce work that outsiders think the world of but local media remains indifferent to
The drum beat of censure, the twang of malaise, the lute of consistency and the snare of rote. That is what Pakistani music has become, . . . → Read More: Support your underground bands!
The year 2011 marked the discovery of various musical gems through the emergence of Pakistani talent shows like “Uth Records”. The show played a key role in turning raw Pakistani talent into seasoned musicians and singers of today. Every episode had a unique flavour and charm; as it showcased a different musician, singing a different . . . → Read More: Uth records’ disappointment
Coke Studio has been around for three successful seasons now, and the promo of the first episode of the fourth season does have a hook in it. Coke Studio sessions have the strength to revitalise even the greats, like Saaen Zahoor and Arif Lohar, and present them in a fresh light.
This time around . . . → Read More: Coke-troversy – What really happened between Aamir Zaki and Coke Studi