How Long Does A College Football Game Usually Last Market Your Football Program

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Market Your Football Program

Building a quality football program is like building a business or building a house. Before building a house, you must have a solid foundation. When building your football program, the foundation of your program starts with the community. Great community support will help see your program through its ups and downs.

1) Get involved in your community

Do things that are not related to football. Before you reach out for community support, people need to know who you are and what you’re about beyond your winning and losing record. There are digital opportunities for you and your employees to work in the community. Speak at the Rotary Club. Volunteer with Habitat for Humanity. Read a summer reading program with your preschoolers.

2) Establishment of affiliate program

Establish working relationships with local businesses where both your program and the businesses will benefit. Generally, these are fundraising opportunities with local businesses. In turn, provide team uniforms or access to team events and access to fan events.

Have a local business sponsor a tournament during halftime or during your soccer games. Pregame parties sponsored by local businesses (radio stations are great) are another idea.

All coaches must have a weekly radio show broadcast from a local restaurant. The restaurant gets great exposure and increased business on show nights. Coaches talk about their programs and the community. Everyone wins.

3) Click on your app history

Whether a coach has been at the school for one day or ten years, he should make it his business to understand the history of his school’s football program. With this knowledge, coaches can use that history to their advantage. Plan a weekend, especially for those teams that have been very successful. Create a hall of fame, contact all “famous” alumni, honor the program’s college football players. Going past the program helps build community support and fundraising efforts.

4) Be creative

Whatever the coach does, he must be as creative as possible in building the foundation of the program. Make small changes to existing events or come up with your own new events. Create an Honorary Coach Program where a local business sponsors a person from the community to be a coach on the sideline of the game (either a quarter or half of the game). Any idea that a mentor can help build community support is appreciated.

If the coach does it right, building community support lays the foundation for a successful program. Leveraging your community’s resources is a win-win for everyone involved – the community, local businesses and most importantly for the coaches, the football program.

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